Moderasi Literasi Keuangan Pada Pengaruh Kesadaran dan Kepedulian Lingkungan Terhadap Minat <i>Green Investment</i> Syariah Gen Z
DOI:
https://doi.org/10.28918/rvsvg337Abstract
This study aims to analyze the effect of environmental awareness and environmental concern on Islamic green investment interest, as well as examine the moderating role of financial literacy. This study employs a quantitative approach with causal associative research. Primary data were collected through questionnaires distributed to Generation Z in Kudus Regency who have investment experience. The sampling technique used non-probability sampling with purposive sampling, involving 160 respondents. Data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results show that environmental awareness and environmental concern have a positive and significant effect on Islamic green investment interest, while financial literacy has no direct significant effect. In the moderation model, financial literacy does not moderate the relationship between environmental awareness and investment interest, but strengthens the effect of environmental concern. These findings indicate that environmental factors play a more dominant role in shaping green investment interest, while financial literacy acts as a supporting factor, highlighting the need to integrate green investment education with more practical financial literacy.
Keywords:
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