Analisis Strategi Digital Marketing Melalui Media Sosial Terhadap Minat Belanja Online Masyarakat

Abstract

This study aims to determine the effect of digital marketing strategies through social media on people’s online shopping interest. The method used is an associative explanatory survey method, a research method using a questionnaire as a data collection instrument. The population in this study are all digital marketing social media users. The results of this study indicate that the digital marketing strategy is very influential on people’s online shopping interest, because now almost all people do online shopping after seeing the marketing done by the seller.