Persaingan Usaha Pedagang Sayur di Desa Jeruksari Kecamatan Tirto Kabupaten Pekalongan dalam Perspektif Etika Bisnis Islam

Abstract

This study aims to determine how the form of business competition and how to review of Islamic business ethics on the business competition of vegetable traders in Jeruksari village, Tirto sub-district, Pekalongan district. The research method used is field research, and the nature of the research is qualitative research. The data sources used are primary data sources and secondary data sources. Data collection techniques using interview methods and documentation methods. The author's data analysis technique uses inductive analysis. The results of this study indicate that the business competition of vegetable traders in Jeruksari village, Tirto sub-district, Pekalongan district includes four aspects, namely product competition, price competition, place competition, and service competition. Then the review of Islamic business ethics on the business competition of vegetable traders in Jeruksari village, Tirto sub- district, Pekalongan district includes five principles, namely monotheism, balance, free will, responsibility, and truth. It is hoped that the results of this research can be used as input for traders to apply Islamic business ethics in the trading process.