Analisis Faktor-Faktor Yang Mempengaruhi Minat Generasi Z Dalam Menggunakan Sistem Pembayaran E-Wallet

Abstract

This study aims to describe the factors that influence millennial youth's interest in using the e-wallet payment system by finding the dominant factor. This study uses a qualitative approach by means of interviews, and secondary data originating from the publication of scientific journal articles, the results of previous studies and other reference sources relevant to the matter being studied, for example from the website/application of an e-wallet service provider. The results of the study found that many factors influenced people to make the transition from conventional to digital transactions, including: promos, ease of use, service features, security, and advertisements for the digital wallet product.