ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN PRODUK HIJAB

(Studi Kasus : Toko Hijab Aini Modiste Tirto)

Abstract

This study aims to test or find out: (1) To what extentmarketing strategy that the company implements to increasesales at the Aini Modiste Hijab Shop so far. (2) Strategymarketing in increasing product sales in the concept of Islamic economics (3) Marketing Techniques and Approach (4) Buyer decision making at the Ainj Modiste Hijab Shop. This study used qualitative research methods. The results of the study indicate that so far sales at the Aini Modiste Hijab Shop have not implemented marketing strategies, especially in promotions. Where promotions are only carried out online, in the future it should be even more leverage in carrying out promotional strategies and carrying out marketing communications or promotions to the maximum which includes advertising, sales promotion, and public relations