Analisis Pengaruh Pendapatan Terhadap Perilaku Konsumsi Masyarakat

Studi Kasus Kelurahan Kuripan Yosorejo

Abstract

Currently, Indonesian society has a high enough consumptive behavior. This can be seen from several phenomena that have occurred where people often buy various goods without considering the functionality aspect of an item. There are many factors that influence people's consumption behavior, one of which is the level of community income. This study aims to determine the effect of income on people's consumption behavior (case study in Kuripan Yosorejo Village). The object of this research is the community of Kuripan Yosorejo Village as many as 96 people. This study uses primary data collection method by distributing questionnaires directly to the public. The data analysis technique used analysis of respondent characteristics, multiple linear regression analysis, partial test, and determinant coefficients. The results of this study have a coefficient of determination of 0.998. This means that the ability of the independent variable to explain the dependent variable is 99%, the remaining 1% is explained by other variables not studied such as lifestyle, geographical location and so on. Testing that income has a strong influence on consumption behavior.