The Islamic Communication Patterns in Digital Da’wah on the Website Bincangsyariah.com
DOI:
https://doi.org/10.28918/iqtida.v6i1.14779Abstract
This article examines the Islamic communication patterns employed in digital da’wah through the Bincangsyariah.com platform. The study aims to analyze the style of communication, message structure, and representation of moderate Islamic values embedded in the website’s da’wah content. This study use a qualitative approach using Norman Fairclough’s Critical Discourse Analysis (CDA) and the da’wah communication framework to examine the construction of messages, communication practices, and the representation of moderate Islamic values in the digital da’wah content of Bincangsyariah.com. The findings reveal that Bincangsyariah.com promotes an Islamic communication model characterized by moderation, contextual interpretation, dialogical engagement, and reader-oriented argumentative narratives. Bincangsyariah.com consistently frames religious issues through the perspective of Maqasid al-Shari’ah, enabling Islamic teachings to be communicated in ways that are relevant to contemporary social realities. The novelty of this study lies in its integration of Critical Discourse Analysis and Islamic communication principles to explain how digital da’wah constructs moderate religious discourse in Indonesia’s digital public sphere. This study contributes to the development of Islamic Communication and Broadcasting studies by formulating a model of digital da’wah communication that is inclusive, adaptive, and responsive to contemporary social challenges.
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