Strategi Dakwah Framing Berbasis Maqashid Syariah: Transformasi Nilai Rukun Islam sebagai Kebutuhan Spiritual bagi Gen Z dan Milenial

Abstract

The shifting perceptions of Generation Z and millennials toward the pillars of Islam indicate a deeper crisis of religious consciousness. For many young Muslims, the pillars of Islam are no longer perceived as sacred spiritual obligations but as personal choices shaped by emotional relevance and existential needs. This study aims to formulate a da'wah strategy that reframes the pillars of Islam as spiritual necessities rather than merely legalistic imperatives. Employing a qualitative descriptive method through library research, the study draws on classical Islamic texts, academic journals, communication theories, and framing literature. Data were analyzed using content analysis, conceptual framing, and thematic interpretation grounded in maqāṣid al-sharī‘ah. The findings reveal that a framing-based da'wah strategy enables religious narratives to be reconstructed in a more empathetic and contextual manner. Each pillar of Islam can be reframed as a response to contemporary spiritual needs, including identity formation, emotional regulation, social empathy, and inner healing. This approach remains consistent with the essence of Islamic law while aligning with its core objectives: preservation of religion, life, intellect, wealth, and lineage. The study recommends that Islamic institutions, urban pesantren, and digital da'wah practitioners adopt a maqāṣid-based framing strategy to create religious narratives that resonate with the lived experiences of Generation Z and millennials, shifting da'wah from legalistic instruction toward reflective and meaningful internalization.