Fan Disagreement in Pop Culture: Menguak Penyebab Penolakan "Kelelawar" terhadap Rebranding .Feast
DOI:
https://doi.org/10.28918/iqtida.v5i02.12169Abstract
This study investigates the underlying causes of fan disagreement within the “Kelelawar” community toward the rebranding of the Indonesian band .Feast. Using a qualitative approach through in-depth interviews, the research analyzes how fans decode the band’s identity transformation and how their social backgrounds, activist experiences, and knowledge frameworks shape oppositional readings. The findings reveal that rejection is primarily expressed by fans with strong ideological attachments to .Feast’s earlier phase, particularly former student activists who viewed the band’s previous works as a platform for political expression that is now perceived as diminished. The rebranding is understood as a departure from the values and cultural practices that defined their engagement, including the disappearance of moshing culture and the thematic shift from political commentary to more personal and aesthetic narratives. This study contributes to fan culture scholarship by highlighting how a musician’s identity transformation can generate ideologically driven resistance within a dedicated fan community.
Keywords:
References
Akfırat, S., & Uysal, M. S. (2022). Social identification and digitally mediated collective action: A meta analysis. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 16(2).
Adzkia, Faiz. (2024). Album Baru .Feast, Membangun & Menghancurkan Berhiaskan 12 Produser Musik, diakses melalui https://pophariini.com/album-baru-feast-membangun-menghancurkan-berhiaskan-12-produser-musik/, pada 2 Februari 2025.
Banerjee, S. (2021). Digital symbolic interactionism: identity formation in online communities. Sociological Perspectives, 64(2), 331–349.
Chang, L., Park, S., & Weiner, J. (2024). Civic engagement and social maturity among millennials. Journal of Adolescence, 98, 75–88.
Clark, E., & Martin, J. (2024). Fan agency in digital networks: constructing alternative communities. Media Culture & Society, 46(2), 245–262.
Crosby, Jessica Marie. (2020). Audience 2.0: New Dynamics of Audience Reception in the Age of Social Media. Britania Raya: Newcastle University Press.
Dakwah, S., Media, N., & Mazaya, V. (2022). Journal Of Da ’ wah and Communication. 1, 36–54.Forde,
Eamonn, Benjamin Walewski. (2023). 5 Things to Know about Indonesia’s Music Market with Dahlia Wijaya. Believe, diakses melalui https://www.believe.com/newsroom/5-things-know-about-indonesias-music-market, pada 13 November 2024.
Fernandez, A. (2022). Encoding under control: media messaging in the age of digital media. Communication Research, 49(3), 389–410.
Garcia, L., & Liu, H. (2024). Music livestreams and solidarity: the case of global fan communities. Popular Music & Society, 47(1), 72–89.
Gonzalez, M., & Li, X. (2022). Disidentification and identity resilience in online subcultures. New Media & Society, 24(7), 1540–1557.
Hernandez, P. (2025). Fan negotiation of band evolution in digital fandom. Popular Music Studies, 12(1), 30–48.
Hibatullah, Alif Ijlal, Hapsari Dwiningtyas Sulistyani, Turnomo Rahardjo. (2024). Pemaknaan Fanbase terhadap Isu-isu Politik dalam Lagu Ber-genre Indie Rock. Interaksi Online, 12 (2), 259 – 274.
KEDUBES. (2024). Membangun dan Menghancurkan .Feast Yang Lama #PERWAKILANDIPLOMATIK. YouTube Video, diakses melalui https://youtu.be/R59X4SfbSMI?si=SSXbWJKNuPn_-by9, pada 10 Februari 2025.
Khoiriyah, S. (2023). Komunikasi Dakwah di Era Media Baru dan Respons Audiens. Iqtida: Journal of Da’wah and Communication.
Khotimah, N. (2021). Budaya Populer Dalam Perspektif Komunikasi Lintas Budaya. 1(1), 43–57.
Kotler, Philip, Kevin Lane Keller. (2022). Marketing Management 15th Ed. Jakarta: Penerbit Erlangga.
Lee, J., & Kim, S. (2023). Encoding–decoding in the digital age: user-generated meaning in social media. Journal of Communication Theory, 45(2), 112–130.
Lee, Y., Kim, H., & Park, J. (2024). Artist rebranding and identity symbolism in fan groups. International Journal of Music Business Research, 13(1), 54–70.
Maple, Media. (2024). #REWIND with .FEAST: FISIP UI buat .Feast Jadi Band yang Merasa “Paling” Ngerti Soal Negara (Part 1), YouTube Video, diakses melalui https://youtu.be/DKBfuXkJxRk?si=VhUI3HjxthX-QT8t, pada 2 Februari 2025.
Miller, R., & O’Donnell, F. (2023). Narrated selves: identity in self presentation on social media. Identity: An International Journal, 23(1), 45–60.
Nguyen, T., & Silva, P. (2021). Curated memory: music streaming and collective remembrance. Media, Culture & Society, 43(5), 876–894.
Nguyen, T., & Tran, P. (2021). Self image and personal branding in digital environments. Journal of Digital Identity, 5(1), 14–29.
Noviana, Riki. (2023). 5 Things to Know About the Digital Music Market in Indonesia. Jakarta: Voi.id, diakses melalui htpps://voi.id/en/musik/290041, pada 13 November 2024.
Oliveira, M., Santos, A., & Rodrigues, P. (2021). Sonic markers and identity: participatory listening online. International Journal of Music Studies, 10(3), 210–228.
Patel, R. (2022). Performing self: identity differentiation in digital publics. New Media & Society, 24(6), 1015–1033.
Santos, A., & Mehta, R. (2022). Digital cultural fields: musicians’ identity work online. Cultural Sociology, 16(1), 95–112.
Smith, H., & Rossi, F. (2020). Rebranding in response to societal change: a media industry perspective. Corporate Communications, 25(4), 523–540.
Sholikhah, M. (2024). Pendekatan Teologis dalam Kesenian Laesan Lasem: Analisis Dakwah Kultural. Iqtida: Journal of Da’wah and Communication.
TV, Stand Up Kompas. (2024). .FEAST PUAS MAMPUS SAMA MEMBANGUN & MENGHANCURKAN!! [FULL VIDEO] – MOS Eps 25 #KampusSUCI. YouTube Video, diakses melalui https://youtu.be/0Al-Q4nCBg4?si=TX9vPwJls0b-eDy4, pada 10 Februari 2025.
Vandale, M. (2021). The Art of Profit: A Synthesis of The Culture Industry. Brandon University.
Wong, A., & Reyes, D. (2023). Emotive music consumption and identity needs online. Journal of Consumer Behaviour, 22(2), 110–126.
Xie, Y., Yasin, M. A. I., Alsagoff, S. A. B. S. & Ang, L. H. (2022). An overview of Stuart Hall’s encoding and decoding theory with film communication. Multicultural Education, 8(1), 190–198..
Zhang, Y., & Kumar, N. (2023). Digital music engagement and youth identity building. Youth & Society, 55(4), 601–620.
Downloads
Published
License
Copyright (c) 2025 Isa Maulana, Nurliah Nurliah
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
