The Role of Strategic Purchasing, Internal Integration, Information Sharing, and Supplier Development on Firm Performance: A Case Study of SMEs in Traditional Markets
DOI:
https://doi.org/10.28918/sahmiyya.v5i1.07Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh Strategic Purchasing (Pembelian Strategis), Internal Integration (Integrasi Internal), Information Sharing (Berbagi Informasi), dan Supplier Development (Pengembangan Pemasok) terhadap kinerja Usaha Mikro, Kecil, dan Menengah (UMKM) di pasar tradisional Kabupaten Sleman. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan survei. Populasi penelitian adalah UMKM di pasar tradisional yang dikelola oleh Dinas Perindustrian dan Perdagangan Kabupaten Sleman yang terdiri atas 42 pasar dalam 5 Unit Pelaksana Teknis (UPT). Sampel penelitian ditentukan menggunakan teknik purposive sampling dengan jumlah 200 responden UMKM. Pengumpulan data dilakukan melalui penyebaran kuesioner yang diukur menggunakan skala Likert lima poin, mulai dari sangat tidak setuju hingga sangat setuju. Data yang diperoleh dianalisis menggunakan perangkat lunak SPSS versi 25 melalui pengujian validitas, reliabilitas, serta analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa: (1) Strategic Purchasing dan Internal Integration tidak berpengaruh signifikan secara langsung terhadap kinerja UMKM, yang mengindikasikan perlunya variabel mediasi seperti integrasi pemasok; (2) Supplier Development merupakan faktor yang paling dominan dan kritis dalam meningkatkan kinerja UMKM; serta (3) Information Sharing menunjukkan arah pengaruh negatif meskipun tidak signifikan, yang menjadi perhatian penting bagi UMKM dalam praktik berbagi informasi. Temuan ini menunjukkan bahwa pengembangan hubungan jangka panjang dengan pemasok melalui pelatihan, evaluasi formal, dan komunikasi berkelanjutan merupakan strategi yang efektif untuk meningkatkan kinerja UMKM. Selain itu, UMKM perlu menerapkan pengelolaan informasi yang lebih hati-hati dengan memperhatikan keamanan data dan meminimalkan risiko kebocoran informasi.
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