Strategi Manajemen Konten Dakwah Digital pada Media Sosial Instagram: Analisis Literatur dan Konten pada Akun @qomikin

Abstract

The development of digital technology has encouraged the transformation of da'wah practices from conventional spaces to social media platforms. Social media platforms such as Instagram have become effective channels for delivering Islamic messages to the public, particularly among younger generations. This study aims to analyze digital da'wah content management strategies on the Instagram account @qomikin through a literature review and content analysis approach.

This research employed a descriptive qualitative method using content analysis techniques on ten feed posts published up to February 5, 2026. Research data were collected through documentation of Instagram posts and a literature review of various scholarly articles discussing digital da'wah and social media communication strategies. The analysis was conducted by categorizing da'wah themes, visual formats, and message delivery strategies utilized in each post.

The findings reveal that the da'wah content on the @qomikin Instagram account is characterized by a minimalist visual style combined with reflective narratives that are simple and easily understood. The content strategies include visual storytelling, the use of content relevant to the audience’s daily lives, persuasive reflective narratives, and consistent visual identity across posts. From the perspective of digital da'wah management, these strategies reflect the processes of content planning, message organization, da'wah implementation through social media, and evaluation through audience engagement.

This study demonstrates that creative and contextual management of da'wah content can enhance the effectiveness of delivering Islamic messages on social media platforms. Therefore, content management strategies constitute an important aspect of developing digital da'wah in the era of social media-based communication.