Survival and Adaptation Strategies of Small Industries to Meet HAS 23000 Standards
DOI:
https://doi.org/10.28918/vscn0f18Keywords:
HAS 23000, Small-scale industries, Adaptation strategies, Halal certification.Abstract
This research investigates the survival and adaptation strategies of small industries as they navigate the rigorous requirements of the Halal Assurance System (HAS) 23000. Despite the standard’s significance for long-term market sustainability, small-scale enterprises frequently face formidable structural barriers, including limited financial resources, technical expertise, and inadequate infrastructure that hinder formal compliance. This study utilises a qualitative multi-site case study approach to synthezise documented field experiences and operational responses across diverse manufacturing environments. The researcher analyzed data through thematic synthezis, focusing on how resource-constrained firms interpret and implement the 11 Halal Assurance System (SJH) criteria. The findings reveal that while initial compliance remains fragmented and informal, entrepreneurs demonstrate significant resilience through creative strategic shifts. Key adaptive mechanisms include the proactive substitution of non-certified ingredients, the execution of practical facility modifications to ensure production segregation, and the implementation of self-directed peer learning networks to enhance internal capacity. These strategies illustrate a fundamental transition from reactive compliance to a proactive strategic orientation where religious integrity aligns with operational consistency and market competitiveness. This study formulates a sustainable adaptation model highlighting that successful compliance for small industries relies on a gradual, evolutive integration of halal principles rather than immediate, full-scale adoption. These results provide a vital conceptual framework for policymakers to design inclusive support mechanisms and subsidized programs that accommodate unique industrial constraints without compromising global halal standards.
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