The Implementation of Islamic Communication Ethics in The Social Actions of Netizens on Social Media of Twitter
DOI:
https://doi.org/10.28918/religia.v23i2.2087Abstract
Islamic Communication Ethics is a guideline for doing action on the basis of morality closely related to the
Qur’an and the Hadith of the Prophet. Islamic communication ethics is very important and interesting to
study and examine more deeply. By implementing good Islamic communication ethics on social media,
particularly Twitter, it is expected that it can prevent the negative impact of using social media. Based on
the above context, the objective of this study is to answer the question of how to implement Islamic
communication ethics in the social actions of netizens on social media of Twitter. This study used a
qualitative research method with a descriptive analytical approach. To explain this phenomenon in detail,
the researcher used the classification of Islamic communication ethics according to Jalaluddin Rakhmat
divided into six forms, including Qawlan Sadidan (correct words), Qawlan Baligha (effective and right
on target), Qawlan Karima (noble words), Qawlan Ma’rufan (good or appropriate words), Qawlan
Layyina (gentle), and Qawlan Maisura (easy to accept). To find out the netizens’ motives of social action
on social media of Twitter, the researcher used Max Weber’s theory of social action because the process of
social action in society is closely related to the development of rationality. Considering the implementation of
Islamic communication ethics, the results showed that value-oriented rational action is based on the values
that the accounts’ owner obtains from religious teachings, affective rational action is based on feelings or
emotions, traditional rational action is based on values derived from experience and tradition, and
instrumental rational action is based on the adoption of words used in the reality of people’s lives. This
study contributes to the field of Islamic communication by demonstrating the relevance of Weber’s social
action theory to the analysis of online discourse, offering a framework for evaluating ethical communication
in digital spaces.
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