The Contestation of the Prohibition of Tabarruj on Indonesian Social Media: A Virtual Ethnography Approach on Instagram
DOI:
https://doi.org/10.28918/religia.v28i2.8563Abstract
In the digital era, discussions on the prohibition of tabarruj for women frequently appear in digital content, responding to women’s active presence in both real and virtual public spheres, and are variously addressed on social media. This article examines the contestation of the tabarruj prohibition in social media, especially on Instagram, based on the presentation of content, meaning, and acceptance among Indonesian Muslims. The research is included in media text studies about living Qur’an-Hadith on social media. The virtual ethnography method is used to collect data in digital space, especially on the Instagram platform for five accounts: @khalidbasalamahofficial, @humairahijab, @fikihmuslimah, @akhiukhtiantiselfie, and @mubadalah.id. Based on social media searches, the prohibition of tabarruj in these accounts is mostly based on QS. Al-Ahzab [33]: 33, the Prophet's hadith, and the views of Islamic scholars. Four of the contents present the prohibition of tabarruj specifically for women, and one content, @mubadalah.id, offers a new reading that tabarruj can be intended for both women and men. Readers more widely reach based on the influence of the content, @khalidbasamahofficial and @ukhriakhiantiselfie accounts, and @mubadalah.id accounts have fewer responses. Instagram, in this case, has become a medium for constructing religious discourse, both among followers of Salafism and supporters of the gender equality and justice movement in Indonesia. The significance of this research shows how the prohibition of tabarruj is understood, accepted, implemented, and even debated in the context of social media in Indonesia and has implications for contemporary religious understanding and practice.
Keywords:
References
“Adam Taqabbal al-Nisā” li al-Naṣihat fi Wad’i al-’Uṭur wa al-Tazyīn. (2024). [Website]. al-Mawqi’ al-Rasmi li Faḍīlah al-Shaykh al-’Allamah Muhammad bin Shālih al-’Uthaymin Rahimahullah Ta’ala. https://ln.run/Wd81U
Akou, H. M. (2010). Interpreting Islam through the Internet: Making sense of hijab. Contemporary Islam, 4(3), 331–346. https://doi.org/10.1007/s11562-010-0135-6
Al Jauhari, K. A., Zahiyah, S. D., Musyaffa, D. A., Aisyi, N. M., & Fatikasari, L. (2023). Konstruksi Wanita Salihah Dalam Tafsir Visual: Analisis Kritis Terhadap Meme QS. Al-Ahzab: 33. Jurnal Ilmu Agama: Mengkaji Doktrin, Pemikiran, Dan Fenomena Agama, 24(1), 84–97. https://doi.org/10.19109/jia.v24i1.16347
Amir, U. A. U., & Mahmud, B. (2024). Analisis Penafsiran al-Thabari Terhadap Ayat-Ayat Tabarruj. Al-Bayan: Jurnal Ilmu al-Qur’an Dan Hadist, 7(2), 291–305. https://doi.org/10.35132/albayan.v7i2.776
Ar-Ridho, A. Z., & Ghozali, M. (2023). Kontestasi Makna Al-Qur’an dan Hadis dalam Media: Bentuk, Pola, dan Kecenderungan. In Al-Qur’an, Hadis, dan Sosial-Budaya (1st ed.). Pustaka Pelajar.
Ar-Ridho dkk, A. Z., & Ghozali, M. (2023). Al-Qur’an, Hadis, dan Sosial-Budaya (1st ed.). Pustaka Pelajar.
Astika, W., Syamsu, K., Rezky, M., Danial, D., & Basri, H. (2022). Analisis Makna Tabarruj dalam Al-Qur’an Surah Al-Ahzab Ayat 33. Mercusuar 2022: Studi Keislaman Dan Pemberdayaan Umat, 14. https://conferences.uinsgd.ac.id/index.php/gdcs/article/view/741
Buya Yahya (Director). (2016). Berhias Yang Dilarang (Tabarruj) | Buya Yahya Menjawab [Video recording]. https://www.youtube.com/watch?v=KwYwpKiiP6E
Campbell, H. A., & Connelly, L. (2015). Religion and New Media. In International Encyclopedia of the Social & Behavioral Sciences (pp. 273–278). Elsevier. https://doi.org/10.1016/B978-0-08-097086-8.95081-5
Ceramah Pendek (Director). (2018, July 11). Apa Itu Tabarruj? Inilah Pesan Al Qur’an Bagi Para Wanita || Ustadz Adi Hidayat Lc MA [Video recording]. https://www.youtube.com/watch?v=Cemm9P49RjQ
Damayanti, A. R., Anjarsari, L., & Anjani, N. (2022). Pengaruh Penggunaan Media Sosial Tiktok Terhadap Gaya Hidup Berpakaian Remaja Ilkom Untidar. Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS), 2(2), 217–221. https://doi.org/10.47233/jkomdis.v2i2.329
Duderija, A. (2021). Metode Pemahaman al-Qur’an dan Hadis antara Liberal dan Salafi (M. Misbahuddin, Ed.; Aziz, Trans.; Cetakan ke-1). Yayasan Pengkajian Hadits el-Bukhori.
Edet, F. F. (2019). Dress Code for Women in Islam: A Sociological Investigation. Lwati: A Journal of Contemporary Research, 16(3), 182–188.
fikihmuslimah_. (2024, February 6). Jika syaiton gagal membuat Muslimah melepas hijabnya. Maka syaiton membisikkan Muslimah agar berhijab tidak sesuai tuntunan Syari’at. Instagram. https://www.instagram.com/p/C2_hW5UpSNc/
Firmansyah, F. (2017). Konsep Tabarruj dalam Hadis: Studi tentang kualitas dan pemahaman hadis mengenai adab berpakaian bagi wanita. AT-TAHDIS: Journal of Hadith Studies, 1(2), 60–74.
Habibillah, P. G., & Miski, M. (2023). Menyingkap Mitos Jahiliyyah dalam Tafsir Digital: Simbolisasi Tabarruj pada Q.S Al-Ahzāb Ayat 33 dalam Meme di Media Sosial. Al-Bayan: Jurnal Studi Ilmu Al- Qur’an dan Tafsir, 8(1), 21–28. https://doi.org/10.15575/al-bayan.v8i1.27909
(HAMKA), H. A. M. A. K. A. (1984). Tafsir al-Azhar (Vol. 8). Pustaka Nasional PTE LTD.
Ḥanbal, al-I. A. bin. (1416). Musnad Aḥmad (1st ed., Vol. 11). Mu’assasah al-Risālah.
Haqīqat al-Tabarruj wa al-Sufūr. (1445, Zulhijjah). [Website]. al-Mawqi’ al-Rasmi li al-Samahat al-Shaykh al-Imam ibn Bāz. https://binbaz.org.sa/search
Hine, C. (2000). Virtual Ethnography. SAGE Publications.
Hjarvard, S. (2008). The Mediatization of Religion: A Theory of the Media as Agents of Religious Change. Northern Lights: Film & Media Studies Yearbook, 6(1), 9–26. https://doi.org/10.1386/nl.6.1.9_1
humairahijab. (2024, January 16). Tabarruj Bukan Sekedar Menghias Wajah. Instagram. https://www.instagram.com/p/C2JVUHzPkW2/
Husein, F., & Slama, M. (2018). Online Piety and Its Discontent: Revisiting Islamic Anxieties on Indonesian Social Media. Indonesia and the Malay World, 46(134), 80–93. https://doi.org/10.1080/13639811.2018.1415056
Kathīr, A. al-F. I. bin ‘Umar bin. (1999). Tafsīr al-Qur’an al-‘Aẓīm (S. bin M. al-Salāmah, Ed.; Vol. 6). Dār Ṭayyibah.
Khalid Basalamah Official (Director). (2020). 70 Kekeliruan Wanita—#18 Keluar dari Rumah dengan Tabarruj [Video recording]. https://www.youtube.com/watch?v=RmrxcaTUc7E
Labelisasi tabarruj hanya untuk perempuan bermula dari.. (2023, November 4). Instagram. https://www.instagram.com/reel/CzOK49NyQ8Y/
Mahmudova, L., & Evolvi, G. (2021). Likes, Comments, and Follow Requests: The Instagram User Experiences of Young Muslim Women in the Netherlands. Journal of Religion, Media and Digital Culture, 10(1), 50–70. https://doi.org/10.1163/21659214-bja10038
Manẓūr, I. (n.d.). Lisān al-‘Arab (Vol. 1). Dār al-Ma’ārif.
Miski, M. (2023). Seni Meneliti al-Qur’an dan Hadis di Media Sosial. Maknawi.
Nasrullah, R. (2018). Etnografi Virtual: Riset Komunikasi, Budaya, dan Sosioteknologi di Internet (N. S. Nurbaya, Ed.). Sembiosa Rekatama Media.
Nisa, E. F. (2018). Creative and Lucrative Daʿwa: The Visual Culture of Instagram amongst Female Muslim Youth in Indonesia. Asiascape: Digital Asia, 5(1–2), 68–99. https://doi.org/10.1163/22142312-12340085
Nisa, E. F. (2021). Internet and Muslim Women. In R. Lukens-Bull & M. Woodward (Eds.), Handbook of Contemporary Islam and Muslim Lives (pp. 1023–1041). Springer International Publishing. https://doi.org/10.1007/978-3-030-32626-5_71
Qudsy, S. Z., Abdullah, I., Jubba, H., Prasojo, Z. H., & Tanadi Taufik, E. (2024). The Making of Living Ḥadīth: A New Direction of Ḥadīth Studies in Indonesia. Culture and Religion, 1–20. https://doi.org/10.1080/14755610.2024.2336461
Qurṭubīy, A. ‘Abdillāh M. bin A. bin A. B. al-. (1427). Al-Jāmi’ li Aḥkām al-Qur’ān wa al-Mubayyin limā Taḍammanahū min al-Sunnah wa Ay al-Furqān (‘Abdullāh bin ‘Abd al-Muḥsin, Ed.; 1st ed., Vol. 17). Jamī’ al-Ḥuqūq Maḥfūẓah li al-Nāshir.
Rafiq, A. (2021). The Living Qur’an: Its Text and Practice in the Function of the Scripture. Jurnal Studi Ilmu-Ilmu Al-Qur’an Dan Hadis, 22(2), 469–484.
Salleh, N. (2021). Tabarruj dan Fesyen Pakaian Muslimah pada Zaman Kini (Tabarruj and Muslimah’s Clothing Fashion at this Present). Akademika, 91(1), Article 1. http://ejournal.ukm.my/akademika/article/view/43945
Saputra, Z., Rasyid, Y., & Leiliyanti, E. (2023). Discourse of Women’s Sexuality in the Lecture of Ustaz Khalid Basalamah. Journal of World Science, 2(2), 269–276. https://doi.org/10.58344/jws.v2i2.225
Shihab, M. Q. (2002). Tafsīr Al-Mishbāḥ: Pesan, Kesan, dan Keserasian al-Qur’an (Vol. 11). Lentera Hati.
Ṭabarī, M. bin J. bin Y. al-. (2001). Tafsīr al-Ṭabarī: Jāmi’ al-Bayān ‘an Ta’wīl Ayy al-Qur’ān (‘Abdullāh bin ‘Abd al-Muḥsin al-Turkī, Ed.; 1st ed., Vol. 19). Dār Hijr li al-Ṭibā’ah wa al-Nashr.
ukhtiakhiantiselfie. (2024, February 7). Fenomena Akhwat Steetwear... Instagram. https://www.instagram.com/p/C3CHxMXBLFS/
Wahid, S. H. (2024). Exploring the intersection of Islam and digital technology: A bibliometric analysis. Social Sciences & Humanities Open, 10, 101085. https://doi.org/10.1016/j.ssaho.2024.101085
Zuhaylīy, W. al-. (2009). Tafsīr al-Munīr (fī al-’Aqīdati, wa al-Shari’atīy, wa al-Minhajīy) (Vol. 11).
Downloads
Published
License
Copyright (c) 2025 Kholila Mukaromah; Siti Rahayu; Munirah Munirah

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Copyright
Authors who publish with RELIGIA agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0)that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
Licensing for Data Publication
RELIGIA use a variety of waivers and licenses that are specifically designed for and appropriate for the treatment of data:
- Open Data Commons Attribution License, http://www.opendatacommons.org/licenses/by/1.0/ (default)
- Creative Commons CC-Zero Waiver, http://creativecommons.org/publicdomain/zero/1.0/
- Open Data Commons Public Domain Dedication and License
http://www.opendatacommons.org/licenses/pddl/1-0/
Other data publishing licenses may be allowed as exceptions (subject to approval by the editor on a case-by-case basis) and should be justified with a written statement from the author, which will be published with the article.






