“ Stay a t Home, Obey Sunnah”: Construction of Women's Piety Through QS. Al-Ahzab Verse 33 in Tiktok Social Media Post

This research aims to analyze the construction of women's piety through QS al-Ahzab verse 33 on social media TikTok. In tracing this construction of piety, the main question is: how is the verse visualized with a certain understanding? and what are the implications in the context of religious patterns in Indonesia? With a netnographic approach and three analytical models, such as descriptive, critical, and correlative, this research shows that QS. al-Ahzab verse 33 in the TikTok is visualized with symbols showing the domestication of women at home by playing sound, text on video, captions, and relevant videos. In this case, there are four specific important findings. First, understanding related to QS. al-Ahzab verse 33 is synonymous with an understanding based on the reasoning in translation, not on text or sources. Second, the various posts related to this theme are partly directed toward financial interests. Third, there is an attempt to confirm the identity of a group which automatically eliminates the truth of another group's version. Fourth, a new structuring structure is created in TikTok's social interactions, namely digital piety.


INTRODUCTION
On social media TikTok, the existence of QS. al-Ahzab verse 33 is used as one of the posts to construct women's piety.Simply put, the verse contains an order for women to stay at home.There is a phrase "wa waqarna fi buyutikunna" which means "you [women] should stay in your homes."Even though this verse is relatively long, in fact, on social media TikTok, this verse fragment of the phrase is considered clear that staying at home is part of the true religious pattern of women.This construction pattern is getting stronger The issue of the construction of women's piety on social media TikTok has been neglected in the study discourse with the same theme, namely QS. al-Ahzab verse 33.This study is also intended to explore related issues based on three main questions.First, how is QS? al-Ahzab verse 33 visualized in social media TikTok?This question is the most basic focus in the study, on how the verse is described through a distinctive pattern of understanding.Second, how is the tendency to understand QS. al-Ahzab verse 33 in social media TikTok?This question will focus on the characteristics of the existence of related posts that cannot be separated from certain tendencies.Third, what are the implications of the existence of QS posts?al-Ahzab verse 33 in the context of religious patterns in Indonesia?Specifically, these questions correlate related posts to a wider social context.The three questions above as a whole would lead to a concrete picture of how the discourse "Stay at Home, Obey the Sunnah" is part of the efforts made by social media activists TikTok in constructing women's piety through QS. al-Ahzab verse 33.This study was also a qualitative study using a netnographic or virtual ethnographic approach as described by Robert V Kozinets; this approach necessitates the author's active participation in the community as the object of study (Kozinets 2010).In this case, the author is an active user of the social media TikTok.This approach was chosen to enable the author to further explore the existence of related posts on social media; paying attention to the similarities of postings from various accounts; ascertaining the fixed and changing form of each post; finding out the various responses from followers of related accounts, and others.This active participation allows the author to obtain more accurate, comprehensive, and objective information compared to just being a passive reviewer and only focusing on posts.
Overall, the data obtained in this research was carried out by conducting tiered searches, namely from the most basic method, such as through the Google search engine, to a more in-depth method by tracking directly on the search system on social media TikTok.There were two typologies of keywords used in conducting searches.First, there were "Stay at Home, Obey the Sunnah," "Stay at home is not a coward but sunnah," "The characteristic of a pious woman is to stay at home," "The ideal woman is to stay at home," "Stay at home according to the nature of women," etc.The second was QS. al-Ahzab verse 33.In this section, the first keyword focused on tracking aspects of understanding, the context in which posts appear, and other related matters according to the formulation,

Tiktok: Construction Medium of Women's Piety
TikTok is currently one of the media that contains interpretations of Al-Qur'an.This video format-based platform facilitates its users to present ideas in audiovisual form.
Uploads on TikTok are quite short.In general, video uploads were 30 seconds and 60 seconds long.But recently, the maximum duration limit has been increased to 10 minutes (Fea 2022).Video performance in TikTok is supported by music, text, stickers, filters, and so on.Presentation of videos in TikTok can be in the form of dances, monologues, challenges, and duets (Sukmawati and Syamsudin 2021).Tiktok is also not spared with captions in the form of additional explanations to convey the specific intentions of the maker.Through the trends created by its users, TikTok has succeeded in capturing the attention of the public.In addition, it is fairly easy to use, many features are available, and it can be accessed by anyone.With the convenience, algorithm changes are also easy to change so that TikTok can easily lift its users to become popular or viral.
Seeing its increasing impressions, TikTok does not only accommodate the world of entertainment.Several fields take advantage of this platform for the purposes needed, such as the economy, education, health, and religion.With the availability of the TikTok shop feature and the endorsement system, it is easier for audiences to carry out marketing and

RELIGIA
Vol. 25 No. 2 Oktober 2022 transactions without having to meet face to face (Dewa and Safitri 2021).Likewise in the realm of education, teaching staff are starting to use it as an alternative educational tool that is more interactive (Syafri and Kulsum 2021).Political activists feel the same way.During the Covid-19 period, for example, billboards that were usually printed at large expenses also transformed into persuasive videos that were more attractive and easily accepted by the public (Suryani, Zulfikri, and Muhariani 2021).How is about in the religious field?It does not escape it.TikTok often presents uploads that are based on the scope of religion.
In Islam, TikTok displays many verses of the Al-Qur'an, religious messages, quotes from figures, hadiths, and various interpretations.
Up to this point, it seems that TikTok is an interesting thing for all people.
Especially with the scope of TikTok which can be accessed by anyone, anywhere, anytime as well as the ease and speed of using it.Therefore, it is not surprising that TikTok has become the most downloaded platform by smartphone users in the last three years (Rizaty 2022).In 2018, TikTok also received an award given by Google as the best application.
Meanwhile, in 2019, it was noted that cyberspace residents had downloaded it up to 700 million times (Adawiyah 2020).Considering during the Covid-19 pandemic people had to stay at home, TikTok experienced a significant increase and continues to grow until now.
Through this data, it can be considered that humans who live in this digital era cannot be separated from social media, including TikTok.TikTok is attached to human life.

Ahzab verse 33
TikTok is a much-loved video editing platform.This platform unknowingly encourages its users to act as content creators (Pranoto and Agraini 2021).Through this facility, users have the opportunity to create, process, and re-upload content materials, both in the form of images and videos.This research would also examine further the videos uploaded by TikTok, both self-produced, processed, and re-uploaded which contain things that indicate the construction of piety, especially the piety of women associated with Q.S. al-Ahzab verse 33.In general, this Tiktok video has the main concept that women who are considered pious are those who stay at home.Besides, these videos are also equipped with visualizations that clearly illustrate how piety is meant.

No Title
Visualization Source 1

Characteristics of Women living in Heaven
The back sound of Ustadz Firanda Andirja's lecture has a photo of a woman wearing a headscarf in the background.Added the title text, the subtitle "willing to stay at home" as well as editorial snippets of Q.The videos above hint at the audience's questions about women who prefer to stay at home.The question "why are you always at home?Don't you feel bored, huh?Or less social?" this is disputed because the maker of this video always remembers surah al-Ahzab verse 33.Indirectly, the maker wants to say that women who are at home are nobler than women who are not at home; not because of lack of association but because they are practicing religious law.This upload is also emphasized in the caption column with the sentence "Want to stay at home for years, I can do it, Sunnah for women☺️" (@hnyamanusiabiasa 2021).This sentence indicates that staying at home is important.In living a life that obeys the Sunnah, the benchmark is to stay at home.In this case, domestication seems to be the main key that cannot be sued by anyone.This mindset seems to have been formed from an understanding of a verse.Videos with this model are reproduced by many Tiktok users from year to year.
In addition to the models above, some uploads state that " the characteristics of women living in heaven are those who like to stay at home".In the next second, it was emphasized that "a pious woman likes to be at home", "then get used to being in the house, don't like going out, because leaving the house is not a characteristic of a pious woman".The consequence of this question is that there is no compromise in discussing the issue of women's piety.This statement becomes the final opinion which has an impact on the basic conclusion that if a woman is at home she will get heaven but if outside the woman does not understand it (@tuk_aja 2021).Not much different, the video uploaded by @ryaaamirkhan also features a portrait of a woman in the background.However, this upload is reinforced by excerpts from verses related to "Waqarna fi buyutikunna".In this case, the creator wants to convey a message that what he considers to be a religious instrument is based on valid texts.These two videos also have the same background sound, which comes from the lectures of religious elites.editing patterns like this are more often reproduced to strengthen arguments.
Figure 2 Other videos also do not have significant differences.@istighfaryukk posted by adding a meme that contained a caricature of a woman reading at home.In the video, there is also a hadith excerpt that explains that women's jihad is in the house.Furthermore, to strengthen this first meme, the account owner also added another meme in the form of QS. al-Ahzab verse 33(@istighfaryukkk 2021).Considering that TikTok has basic videos, uploads with a model like this are found in relatively small numbers.Such models are only In addition, TikTok uploads that make staying at home a parameter of piety also ignore the historical and contextual aspects attached to QS. al-Ahzab verse 33.As previously explained, this verse is devoted to the Prophet's wife.In the social media TikTok, this aspect is actually neglected.The order to stay at home is a true claim for women.The characteristics of pious women who have many points such as prayer, zakat, and obedience to Allah and the Messenger do not obtain proportional attention in the process of understanding the concept of piousness.Especially in the current era, the facts on the ground show that there are not a few women who need jobs to support their families.Certain professions also require expertise.These videos contain an exclusive understanding that seems to assume that other religious patterns cannot lead women to become pious individuals.
Once again, through uploads linking staying at home with Q.S. al-Ahzab verse 33, it appears that there is an effort to construct the concept of piety that is adapted to the understanding of certain groups.From this point, social media becomes a tool to bridge a certain construction of understanding to the public.Calling on women to always stay at home with the promise of heaven as a reward is now forming a community that vigorously echoes the concept of piety.The call that is present is manifested in a variety of visualization content that is synonymous with staying at home.Besides, with the existing features, the creators convince other TikTok users by using light but convincing language through captions, text on video, and back sound.

Commodification Behind The Uploads
Uploads that try to construct the concept of women's piety in social media TikTok cannot be separated from the interests of its users, including gaining material benefits.This motif can be seen in the @jilbrave.officialaccount which is a business unit in the Muslimah fashion sector.The maker uses a place setting in the form of a house.It opens with the words "Women are loved by Allah because..." and "like to stay at home".This upload shows women wearing clothes that are sales products.Furthermore, the woman canceled her desire to leave the house because she remembered Q.S. al-Ahzab verse 33.To complete the intended purpose, the caption column is filled with "Cunghand who really likes being asked why he is staying at home  " as well as hashtags #jilbrave #ceritajilbrave #muslimah #sharingjilbrave #hijrah #islam (@jilbrave.official2022).The makers lead to public opinion that the product they wear is following God's will to stay at home.Do not miss the presentation of the text on video Q.S. al-Ahzab verse 33 wants to convince the public that this perception is appropriate.
In the process of commodification, this upload makes the visualization of a woman wearing a headscarf and the setting of the house point as a religious symbol.Indirectly, the concept of piety in the form of staying at home is a special attraction for other users who are consumers.Through responses in the form of 3,492 likes, 13 comments, and 53 shares.
It shows that this upload has succeeded in attracting the attention of the audience.So far, the commodification pattern carried out by TikTok has been quite rapid because the results obtained are quite significant.There are comments like "spill the hijab, sis " and "I want your clothes" that show that religious symbols can attract public perception in the commercial realm.Initially, the concept of staying at home was an ideological interpretation for certain groups, but over time this concept brought economic value.The creators wanted to frame the activities of women staying at home as a complete package for the indoctrination process and marketing techniques.
The phenomenon is proof that Q.S. al-Ahzab verse 33 is not only used as a foothold in religion but in turn, shifts to become an object in the world of commerce.
Through the Tiktok facility which is easy to access, fast and extensive, it also opens up obeying Allah and the Messenger, maintaining honor, pleasing her husband, praying, and giving zakat(Murdianto and Suparyani 2021).
process on social media, especially TikTok, users tend to use translations of verses from Al-Qur'an as the main foothold.This fact has consequences for the general conclusion that TikTok social media users are highly simplistic in understanding religious texts.The @humans account, for example, as mentioned earlier, concludes that the understanding that women's piety is measured by staying at home is based on the translation of QS. al-Ahzab verse 33 reads "and you should stay in your house and don't Vol. 25 No. 2 Oktober 2022 this kind of understanding process that circulates in TikTok in understanding Q.S. al-Ahzab verse 33.